"My father tried to connect me with his photography-passion for the time of my entire youth with no success. When I was very young, after he explained me those f-stops and shutter speeds I replied: 'It doesn't make sense! Why can I not just shoot it as I see it?'

I try to stay true to this saying by keeping my work pure, authentic and simple yet sophisticated.

I still consider myself new to photography and the freshness that it seems to keep (after years), amazes me and fills me with passion and magic each time I press the shutter. There is so so much to it - sometimes the saying about the thousand words gets true. This said, please enjoy my photographs."

Reto was born and raised in Signau, Switzerland.

Together with Swiss filmmaker Atila Ulcay he founded the video production company "ROCKETMAN PICTURES".

He lives in New York City.