"My father tried to connect me with his photography-passion for the time of my entire youth with no success. When I was very young, after he explained me those f-stops and shutter speeds I replied: 'Why can I not just shoot it as I see it?'

It didn't take long until I fell in love with photography and I try to stay true to my simple-minded remark by keeping my work pure, authentic and simple yet sophisticated."

Reto was born and raised in Signau, Switzerland.

Together with Swiss filmmaker Atila Ulcay he founded the video production company "ROCKETMAN PICTURES".

He lives in New York City.